Behind the curtains: how NOT to do the media relations for a politician

I might be old-fashioned, but when your boss is an MP or a minister and has a law to promote you kinda know what you have to do: set up as many interviews as possible. Your job is to KEEP him IN the media not AWAY from the media. Since you are a journalist yourself, you should know that two media outlets will never print the same interview, that journalists have deadlines, that a statement does not take more than 5 minutes, and that it is in your employer’s interest to be visible in the media as much as possible.

When journalists are calling for a month and a half to get an interview or a statement, you kinda need to meet the person and talk about it. It might be that your boss is part of his or her beat, right? You are a media relations officer, therefore you do not hold absolute power. If you’re being a jerk to a famous journalist, you might take precautions and expect that the famous journalist knows somebody more important than a media relations officer and they might complain about your attitude. Sa7?

Oh, and if you don’t know the name of the editot in chief of one of the most famous Lebanese media outlets, with wider readership than the borders of Lebanon, you DO have a problem as a media relations officer.

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About View over Beirut

For all the stories left unwritten.
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